"Your Dream is My Mission. The outcome I always aim for is achieve your real estate goals by delivering an outstanding level of service and expertise. I am dedicated to the highest standards, systems and performance necessary to fulfill all of your real estate goals. My mission isn't to just sell your home- it's to sell your home in the given timeframe while maximizing sales price so you can move on to the next chapter of your family's life with the most resources and least stress possible. I chose this mantra because to me it's about more than just real estate- it's about your hopes & dreams."
-Brock Harris REALTOR® at Pearson Smith RealtyI have advanced systems in place to make sure your property receives maximum exposure. Once in the system, your listing gets pushed out to over 750 different real estate websites including Realtor.com, Zillow, Homes.com, Trulia, Homesnap, HomeSpotter, WikiRealty, and many more.
I provide continuous marketing from before your property goes live until the day your home goes under contract. I create a website specifically for your property, custom brochures, property flyers, a landing page, and a virtual tour all designed specifically for your home to highlight its best features.
I have a systematic and detailed process for following up with agents and prospective buyers. I proactively call agents and buyers who have seen your property so that we can answer questions, overcome buyer objections, and highlight important property features that may help stimulate a sale.
330 Million Americans spend on average 2 hours & 24 minutes a day on social.... It only makes sense to capitalize on this use and post your listing on all social media platforms. By doing this, we can reach potential buyers that may not have seen your home on standard real estate websites.
I utilize paid advertising on multiple platforms to get your home sold- all at no extra cost to you!
With years of experience in digital marketing, my team is well-equipped to promote your listing to the RIGHT audiences.
One of the best ways to improve your sales price is to have multiple buyers before the listing is even active in the MLS! I accomplish this with extensive Coming Soon Marketing that brings multiple buyers to the table and priming a multiple-offer situation or 'bidding war'
With the tools offered by big companies like Google and Facebook, I utilize proven advertising campaigns that bring exposure to your listing from local agents, buyers, and locals who share your listing on social media or directly with their network.
Simple things like a good cleaning, decluttering of your rooms, and paint touch ups can make a huge difference
Before your property is listed, your property is posted across social media, local Realtor forums and Top Agent Network
The time between staging and pictures depends on which staging suggestions you plan on completing. As mentioned in another section, media quality is of the utmost importance when aiming for the highest sales price possible.
Add your property to the MLS, which drives activity by showcasing photos and providing detailed descriptions about your property to over 750 different websites.
Create a custom brochure specifically for your property which highlights the property's best features. We will also install a FOR SALE to draw attention to your property.
Make sure showing are only scheduled when it works for you! Using our ShowingTime scheduling system, you can confirm or deny any showing requests that are made.
Your listing is posted on all of the Pearson Smith Realty social media platforms in Northern Virginia, Washington DC, and surrounding areas. and pushed out to hundreds of real estate websites.
Hold an open house to expose the property to as many potential buyers as possible.
Once an offer is received, we will review it and all of the contingencies (home inspection, appraisal, and financing). Once I have thoroughly reviewed the offer, you can decide whether to counter or accept the offer. I will also call the buyer's agent to vet their finances
After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the contract the contract is “ratified.” The buyer will then submit their earnest money deposit (EMD)to the escrow agent, which is typically 1% of the sales price.
The home inspection will be conducted within 10 days (negotiable) after ratification. Then the buyers might ask for repairs for unsatisfactory conditions to major systems like electrical, plumbing, roof, and foundation. If you agree to the repair requests all items must be completed before closing. If not, we will negotiate until all parties can agree to which items will be repaired. If an agreement is not made, the buyer can void the contract.
After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the If your home is in a Home Owner's Association or Condo Owner's Association, we must provide a disclosure package from the association which contains the financial and legal status of the association. You will have to remedy any violations that may be found. If the buyer is not satisfied with any of this information, they have a 3 day right to rescrind contract from when they recive the HOA documents.
In the, event that your property does notappraise for the sales price, there are four options: 1) The buyer can pay the difference in cash 2) The seller can lower the sales price to the appraised value 3) The buyer and seller can meet somewhere in the middle 4) In the event that an agreement can’t be made, the buyer has the right to void the contract
After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the During the seven days leading up to settlement, the buyer can do walkthroughs as needed to ensure that all appliances, utilities, and fixtures are in normal working order, and check the items agreed to in the home inspection addendum to makesure they have been completed. At this time the buyer will transfer all utilities into their name
On the day of settlement we will meet at the title company and you will sign the closing documents. About 10 days before settlement, I will contact you with the exact date and time and tell you what you need to do prior to closing