703-517-0452
43777 Central Station Dr #390, Ashburn, VA 20147
bh@brockharrishomes.com

My Unique Listing Strategy

My Unique

Listing Strategy

There are a LOT of Real Estate Agents out there- some excellent ones, okay ones, and let's be honest... the ones that think that mediocre pictures, a for sale sign, and doing the bare minimum are okay.

My Mission

"Your Dream is My Mission. The outcome I always aim for is achieve your real estate goals by delivering an outstanding level of service and expertise. I am dedicated to the highest standards, systems and performance necessary to fulfill all of your real estate goals. My mission isn't to just sell your home- it's to sell your home in the given timeframe while maximizing sales price so you can move on to the next chapter of your family's life with the most resources and least stress possible. I chose this mantra because to me it's about more than just real estate- it's about your hopes & dreams."

-Brock Harris REALTOR® at Pearson Smith Realty

Real Estate Marketing

Maximum Exposure

I have advanced systems in place to make sure your property receives maximum exposure. Once in the system, your listing gets pushed out to over 750 different real estate websites including Realtor.com, Zillow, Homes.com, Trulia, Homesnap, HomeSpotter, WikiRealty, and many more.

Social Media

330 Million Americans spend on average 2 hours & 24 minutes a day on social.... It only makes sense to capitalize on this use and post your listing on all social media platforms. By doing this, we can reach potential buyers that may not have seen your home on standard real estate websites.

Meticulous Follow-Up

I have a systematic and detailed process for following up with agents and prospective buyers. I proactively call agents and buyers who have seen your property so that we can answer questions, overcome buyer objections, and highlight important property features that may help stimulate a sale.

Continuous Marketing

I provide continuous marketing from before your property goes live until the day your home goes under contract. I create a website specifically for your property, custom brochures, property flyers, a landing page, and a virtual tour all designed specifically for your home to highlight its best features.

Real Estate Marketing in 2022

THE POWER OF VIDEO.

In today's market, buyers are heavily influenced by video. With most sites offering video tours, professional video tours offer potential buyers a sense of space and layout of the home. Video captures more interest and engagement in marketing materials and often increases perceived value.

Drone Footage

Real estate drone photography works for marketing, promotion, and sale. A study revealed that homes with aerial photographs sell 68% faster than those without. Click the Play Button Below to see how drone footage can make the difference between ideal sales price and above sales price.

Press Play

Paid Social Advertising

Paid Advertising

I utilize paid advertising on multiple platforms to get your home sold- all at no extra cost to you!

Smart Advertising

With years of experience in digital marketing, my team is well-equipped to promote your listing to the RIGHT audiences.

Coming Soon Status

One of the best ways to improve your sales price is to have multiple buyers before the listing is even active in the MLS! I accomplish this with extensive Coming Soon Marketing that brings multiple buyers to the table and priming a multiple-offer situation or 'bidding war'

The Network Effect

With the tools offered by big companies like Google and Facebook, I utilize proven advertising campaigns that bring exposure to your listing from local agents, buyers, and locals who share your listing on social media or directly with their network.

3D Matterport

With a 3D virtual tour, prospective buyers can do their own walk-through of your home anytime and anywhere, resulting in higher engagement and interest. According to Matterport's website, home sellers can expect a 4-9% higher sales price

The Listing Process

There are 2 main parts to listing your home- Preparation and Contract to Close

1. DECLUTTER & STAGE

Simple things like a good cleaning, decluttering of your rooms, and paint touch ups can make a huge difference.

3.PICTURES

The time between staging and pictures depends on which staging suggestions you plan on completing.

5. PROPERTY BROCHURES & FOR SALE SIGNS

Create a custom brochure specifically for your property which highlights the property's best features. We will also install a FOR SALE to draw attention to your property.

7. SOCIAL MEDIA MARKETING

Your listing is posted on all of the Pearson Smith Realty social media platforms in Northern Virginia, Washington DC, and surrounding areas. and pushed out to hundreds of real estate websites.

9. RECEIVING AN OFFER

Once an offer is received, we will review it and all of the contingencies (home inspection, appraisal, and financing). Once I have thoroughly reviewed the offer, you can decide whether to counter or accept the offer. I will also call the buyer's agent to vet their finances

11. HOME INSPECTION

The home inspection will be conducted within 10 days (negotiable) after ratification. Then the buyers might ask for repairs for unsatisfactory conditions to major systems like electrical, plumbing, roof, and foundation. If you agree to the repair requests all items must be completed before closing. If not, we will negotiate until all parties can agree to which items will be repaired. If an agreement is not made, the buyer can void the contract.

13. TERMITE INSPECTION-

If there is any evidence of damage or termite/wood - destroying insect activity, it is the responsibility of the seller to make necessary repairs and treatments.

15. WALKTHROUGH

During the seven days leading up to settlement, the buyer can do walkthroughs as needed to ensure that all appliances, utilities, and fixtures are in normal working order, and check the items agreed to in the home inspection addendum to makesure they have been completed. At this time the buyer will transfer all utilities into their name

2.PRE-LISTING MARKETING

Before your property is listed, your property is posted across social media, local Realtor forums and Top Agent Network

4.MULTIPLE LISTING SERVICES

Add your property to the MLS, which drives activity by showcasing photos and providing detailed descriptions about your property to over 750 different websites.

6. SHOWING PREFERENCE

Make sure showing are only scheduled when it works for you! Using our ShowingTime scheduling system, you can confirm or deny any showing requests that are made.

8. OPEN HOUSE

Hold an open house to expose the property to as many potential buyers as possible.

10 .RATIFIED CONTRACT

After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the contract the contract is “ratified.” The buyer will then submit their earnest money deposit (EMD)to the escrow agent, which is typically 1% of the sales price.

12. HOME OWNERS DOCUMENTS-

If your home is in a Home Owner's Association or Condo Owner's Association, we must provide a disclosure package from the association which contains the financial and legal status of the association. You will have to remedy any violations that may be found. If the buyer is not satisfied with any of this information, they have a 3 day right to rescrind contract from when they recive the HOA documents.

14. APPRAISAL

In the, event that your property does not appraise for the sales price, there are four options: 1) The buyer can pay the difference in cash 2) The seller can lower the sales price to the appraised value 3) The buyer and seller can meet somewhere in the middle 4) In the event that an agreement can’t be made, the buyer has the right to void the contract

16. SETTLEMENT

On the day of settlement we will meet at the title company and you will sign the closing documents. About 10 days before settlement, I will contact you with the exact date and time and tell you what you need to do prior to closing

The Listing Process

There are 2 main parts to listing your home- Preparation and Contract to Close

1. DECLUTTER AND STAGE

Simple things like a good cleaning, decluttering of your rooms, and paint touch ups can make a huge difference

2. PRE-LISTING MARKETING

Before your property is listed, your property is posted across social media, local Realtor forums and Top Agent Network

3.PICTURES, VIDEO, WEBSITE

The time between staging and pictures depends on which staging suggestions you plan on completing. As mentioned in another section, media quality is of the utmost importance when aiming for the highest sales price possible.

4.MULTIPLE LISTING SERVICES

Add your property to the MLS, which drives activity by showcasing photos and providing detailed descriptions about your property to over 750 different websites.

5. PROPERTY BROCHURES & FOR SALE SIGNS

Create a custom brochure specifically for your property which highlights the property's best features. We will also install a FOR SALE to draw attention to your property.

6. SHOWING PREFERENCE

Make sure showing are only scheduled when it works for you! Using our ShowingTime scheduling system, you can confirm or deny any showing requests that are made.

7. SOCIAL MEDIA MARKETING

Your listing is posted on all of the Pearson Smith Realty social media platforms in Northern Virginia, Washington DC, and surrounding areas. and pushed out to hundreds of real estate websites.

8. OPEN HOUSE

Hold an open house to expose the property to as many potential buyers as possible.

9. RECEIVING AN OFFER

Once an offer is received, we will review it and all of the contingencies (home inspection, appraisal, and financing). Once I have thoroughly reviewed the offer, you can decide whether to counter or accept the offer. I will also call the buyer's agent to vet their finances

10 .RATIFIED CONTRACT

After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the contract the contract is “ratified.” The buyer will then submit their earnest money deposit (EMD)to the escrow agent, which is typically 1% of the sales price.

11. HOME INSPECTION

The home inspection will be conducted within 10 days (negotiable) after ratification. Then the buyers might ask for repairs for unsatisfactory conditions to major systems like electrical, plumbing, roof, and foundation. If you agree to the repair requests all items must be completed before closing. If not, we will negotiate until all parties can agree to which items will be repaired. If an agreement is not made, the buyer can void the contract.

12. HOME OWNERS DOCUMENTS-

After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the If your home is in a Home Owner's Association or Condo Owner's Association, we must provide a disclosure package from the association which contains the financial and legal status of the association. You will have to remedy any violations that may be found. If the buyer is not satisfied with any of this information, they have a 3 day right to rescrind contract from when they recive the HOA documents.

13. APPRAISAL

In the, event that your property does notappraise for the sales price, there are four options: 1) The buyer can pay the difference in cash 2) The seller can lower the sales price to the appraised value 3) The buyer and seller can meet somewhere in the middle 4) In the event that an agreement can’t be made, the buyer has the right to void the contract

14. WALKTHROUGH

After negotiating the terms of the contract, you will sign the agreed upon contract. Once you and the buyers have signed the During the seven days leading up to settlement, the buyer can do walkthroughs as needed to ensure that all appliances, utilities, and fixtures are in normal working order, and check the items agreed to in the home inspection addendum to makesure they have been completed. At this time the buyer will transfer all utilities into their name

15. SETTLEMENT

On the day of settlement we will meet at the title company and you will sign the closing documents. About 10 days before settlement, I will contact you with the exact date and time and tell you what you need to do prior to closing

Past Clients' Reviews

  • Zillow 5 Star Review  Brock showed me several homes that I found, and told me which ones I should steer clear from because of resale problems. He found the home I purchased, and... read more

    cflowers us

    Zillow 5 Star Review  I have to say Brock is by far the BEST realtor we've ever worked with, his professionalism, personality, attention to detail, responsiveness and his ability to close the deal was... read more

    mmcephas
  • Zillow 5 Star Review  Brock is a professional all the way. He knows how to conduct business in a timely and efficient manner and we feel we got the best you can possibly get... read more

    zuser20170518112111595

    Zillow 5 Star Review  First off, I’d like to take a minute to thank Brock. I won’t get in to detail about my situation, but it was a crazy one. He not only got... read more

    Alan Meyer
  • Zillow 5 Star Review  Brock was referred to us by one of our colleague and we are glad they did so. He made sure we are on-point with our search and understood our needs/exact... read more

    zuser20141205072907239

    Zillow 5 Star Review  Brock was fantastic. We already had an agent that wasn’t quite on the ball so we filled out a request for more info on a townhome on zillow and within... read more

    Shane Dibble
  • Zillow 5 Star Review  Mr. Harris helped us selling our home, he provided us with an exceptional service. His listing was right on point with great pictures and super great and professional presentation. Thank... read more

    AdamGhali7

    Zillow 5 Star Review  Brock Harris from Pearson Smith Realty was a wonderful realtor for me & my husband as we purchased our first home. Brock showed us many homes as we were navigating... read more

    Carrie Anderson
  • Zillow 5 Star Review  Brock is the best there is! He is super personable, easy going, and easy to get along with. He helped my husband and I buy our first home and it... read more

    Michelle Eyster

    Zillow 5 Star Review  This is the second time we have used Brock Harris’ services to sell our home and while we already had a high opinion of his work, he managed to elevate... read more

    davedough
  • Zillow 5 Star Review  I recently purchased my first home and Brock was my realtor. Brock is nothing short of a super hero without a cape. He was very professional through the entire process.... read more

    grace cornwall

    Zillow 5 Star Review  Brock was extremely helpful especially in communicating, he always was updating me with new houses that are being posted on sale and was so patient. He was very kind and... read more

    teza4u
  • Zillow 5 Star Review  Mr. Harris helped us selling our home, he provided us with an exceptional service. His listing was right on point with great pictures and super great and professional presentation. Thank... read more

    Adam Ghali

    Zillow 5 Star Review  Brock made our home buying experience go very smoothly even with the few "bumps" in the road that come with buying a home. We were very pleased with his... read more

    ajenkins91518
  • Zillow 5 Star Review  Home buying is shaky territory, no matter if it’s your 1st home purchase, or your 5th. It is for the most part, and forever will be a daunting process. There... read more

    Josette Belcher

    Zillow 5 Star Review  Brock is top notch! He knows the ins and outs of the business and we were under contract in record time! We’d can’t say enough good things about him and... read more

    tbkc76
  • Zillow 5 Star Review  After feeling discouraged from my first few months of house hunting in a very competitive market, I met with Brock for a house showing. From the first time of meeting... read more

    Ashley Ryan

    Zillow 5 Star Review  I just purchased my very first home with Brock, and he couldn’t have made the process any easier for me! I feel like I looked at a million houses, and... read more

    sammosher6
  • Zillow 5 Star Review  This is our second home with Brock Harris. In both experiences, he was there for us every step of the way. We looked at many many houses over a long... read more

    zuser20160827205802657

    Zillow 5 Star Review  We were new to the area. Brock's knowledge and contacts were invaluable and appreciated. We had bought and sold many houses but we needed someone who really knew the area... read more

    Denise Thompson

Looking for More Information on Selling Your Home?

Call or Text 703-517-0452 and you’ve got my ear if you need a home consult. Or use the button below to send me an email. Reach out anytime, I am here to help!